Are you a good writer?
They say that content is king, but that’s only half true. Bad content certainly isn’t the king of anything. If you want to get results with the written word, you need to use the good stuff.
That brings up an important consideration. The world is full of people who think they’re top-notch wordsmiths but who are actually barely able to string a few sentences together. Many of these folks are churning out massive quantities of content without ever realizing that their material is turning stomachs more often than its encouraging sales.
Are you a good writer? If you’re like most people you probably answered “yes” or thought “I’m good enough”. That may or may not be true.
You need to know the truth. The best way to find out is to offer some of your content alongside that of a few competitors to a third-party who’s willing to tell you the truth. Choose a “judge” with a knack for writing and professional writing or editorial experience, if possible.
Content can be king, but only if it meets a certain quality standard. If you’re not sure whether or not you measure up, make an effort to find out.